The Welcome Email Every SaaS Needs (And Most Don't Have)
The first email a new subscriber receives sets the tone for the entire relationship. Here's how to write a welcome email that activates users and reduces early churn.
Jesse van der PoelMarch 4Authors
Jesse van der Poel
Maker of Muli
Jesse is a developer and entrepreneur building Muli — the easiest way to automate personalized emails for your Stripe customers.
Most recent articles by Jesse van der Poel
Jesse van der PoelMarch 4
How to Write a Failed Payment Email That Recovers Revenue
A failed payment doesn't have to mean a lost customer. Here's what to say, when to say it, and how to automate the recovery — so you stop losing revenue to bad credit cards.
Jesse van der PoelFebruary 27
Why Automated Emails Matter for Your SaaS
Most SaaS founders ignore post-purchase email. Here's why automated emails are one of the highest-ROI things you can set up — and how to get started in minutes.
Jesse van der PoelFebruary 19
How to Reduce Churn With Win-Back Emails
When a customer cancels, most SaaS founders do nothing. A well-timed win-back email can bring them back. Here's how to write one that works.
Jesse van der PoelFebruary 19